Blogging Tip: Don’t post too much content in one day
There is such a thing as posting too much on your blog, just as there is such a thing as not posting enough. I usually have a problem with not posting enough because my attention is usually occupied with some crazy idea project of mine.
I’ve put together a not-so-comprehensive list of reasons not too post too much content in a day.
Reasons not to post too much:
- Readers can’t digest all the content
- Readers tend to overlook your posts more often
- Content usually starts to lose quality
- And the worse case: Readers will remove you from their RSS reader
I was an avid reader the gadget blogs Gizmodo and Engadget for a good few months, but I just got tired of keeping up with all the content. Each day they were posting at least 30-40 articles and I didn’t have the time to sift through them all to find the content I was actually interested in. So I removed them both from my RSS reader.
I hate to say this, but one of my favorite blogs, Mashable has been pumping out the posts lately too and I’ve noticed a decline in the quality of their content.
Moral of the story? Stay in the middle. Don’t post too little or too much. Where do you ask is that middle point? For me personally, 1-5 high quality posts in a day is the range I like the most.
My name is Noah Everett. I live in Tulsa, OK. I started 
Your post made me think about how my RSS reader has almost become a burden… After a 3-day weekend it can be quite scary to log in and see all the posts I need/have/want to browse through…. Some quick info from the trends of my Google Reader…
“From your 35 subscriptions, over the last 30 days you read 4,734 items, starred 14 items, shared 12 items, and emailed 0 items.” - Now thats scarry…
I agree: at Mashable, we’re actually cutting down on volume now.
I agree. I am about to unsubscribe to engadget. What’s annoying is all their different blogs post the same crap and cross link. And that many articles is way too many to sift through.
I also find it interesting that Mashable has been focusing on developing their own social network. It’s well-done, yes, but what’s the POINT of it? I’m asking in all sincerity: I don’t get why it needs a network.
My favorite Web 2.0 blog is ReadWriteWeb, personally. They don’t cover everything but what they DO cover they do well.