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SEO (search engine optimization) and SEM (search engine marketing) are an online business owner’s best friend. With Google celebrating its 12th birthday and twice as many people online as there were just five years ago, there has never been a better time to make search engines work for you. That said; let’s see how you can absolutely dominate Google!

This article has three parts; Stats, Spying and Shortcuts. Each section and tip can be used alone or used together for faster results. The following information is what the SEO and SEM experts know and gives you the inside scoop on the tools they use.

Part 1; Search Engine Stats: This will give you the latest intel on search engines. This is to help you make informed decisions on how to spend your SEO time and where to spend your SEM money (search engine marketing, which includes pay per click advertising.)

A.) Google gets nearly half of all US searches performed on the Internet so you can bet that’s at the top of our SEO to do list. Here are the exact numbers as provided by the “comScore for searchenginewatch.com” survey:

42.7% Google 28.0% Yahoo! 13.2% MSN 7.60% AOL 5.90% ASK 2.60% All Others Combined

B.) Now that we know how much the search engines are used let’s get some inside information to help us plan SEO and SEM strategies. According to the UK based company Neutralize.com, users of Google versus those of MSN are just about polar opposites when it comes to natural versus paid search listings. Here’s what their research found:

Google: 72.3% of searchers prefer clicking on the natural listings that SEO helps you get. Only 27.7% prefer using the paid links you might use as part of your SEM plan.

MSN: Only 28.8% of searchers go for the natural listings while 71.2% rely on paid links. This is almost the exact opposite of how Google users work.

That is amazing information to have! You know right away that your time and effort is better spent on SEO for Google while putting your pay per click dollars into MSN is probably your best bet.

C.) Now for the biggie; return on investment (ROI.) Once again our friends at Neutralize have some great information. The following numbers show the approximate ROI that Website owners got using SEO and SEM (specifically pay per click.) for lead generation and actual sales…

Lead Generation: * 79% SEO * 75% Paid Search (SEM)

Actual Sales: * 78% SEO * 63% Paid Search (SEM)

These are huge returns on investment. In comparison, banners only account for about one third as many leads and sales.

Part 2; Spying: This will show you where and how to get the very best inside info on what all your competitors are doing and how to beat them. It’s like being handed a copy of your competitions’ online business plans. Just go to “SpyFu.com” and take a look at some of the free information they offer. Better yet, check out https://www.spyfu.com/WhyBuySpyfu.aspx to see everything you can get, free and paid. I’m a big believer in spending wisely so for most people I would recommend just spending the $6 for a 3 day full access package instead of paying for a regular subscription.

Here’s a blurb from the site that tells what SpyFu offers…”Want to know which of your competitors has the largest ad budget, or which term gets the most clicks per day? Use SpyFu’s Advanced Search to find out. Advanced Search allows one to search by all the metrics provided on the site and allows you to focus on the data that’s most important to you. What’s more, you can save your Advanced Search results to Excel with the click of a button.”

Part 3; SEO and SEM Shortcuts: “Shortcuts” does NOT mean cutting corners. Our “shortcuts” are based on finding how the professionals do it and following in their footsteps. When it comes to SEO and SEM, the best shortcuts to success involve finding the best performing and least expensive software that provides the quickest return on investment.

A.) The best SEM shortcut I know is using software to find your top keywords and otherwise help manage your pay per click campaign. Two of the most popular and widely used tools are WordTracker.com and Keyword Elite.

With WordTracker.com you pay a recurring subscription fee of $59 per month or $329 per year. I used this for a while then bought Keyword Elite (http://www.KeywordEliteWeb.com) for $175 because it appeared to do more and cost less than subscribing to WordTracker. I found it to be a better deal for my needs since there are no recurring fees and lifetime free upgrades. But it’s all about personal preference. Both products are fantastic!

B.) Picking the top SEO tool is a no brainer for me. I retired my other three products after working with SEO Elite (http://www.SEOeliteWeb.com) for just a few weeks. Although I admit I was first attracted by the small price tag of $167, it wasn’t long before I tossed the more expensive tools and just used SEO Elite. Here’s what it did, right from the start…It helped me land 121 top 5 rankings on Google within three weeks; Mostly 1′s and 2′s. It also nabbed 377 great link partners in the first 2 weeks alone, which led to even more top 10 rankings on Google. This is the same company that published Keyword Elite, which also helped me make the initial decision. They’ve been a major SEO software development player for years and the lifetime of free upgrades with zero annual costs they offer is that special touch that shows they can relate to people in the world of search engine optimization.

This information can help you dominate Google, Yahoo and MSN very quickly. Enjoy!

SEO services happen to be a small part of SEM solutions that work directly to produce higher rankings. SEO basically plays it part in on-site and off-site adjustments, so that higher rankings can be produced in the search engine result pages.

SEO turns out to be an extremely gainful tool by working well in association with few different SEM facets like traffic analytics. SEM is comparatively bigger to SEO in purpose and comprises almost every tactic and strategy used to market online. SEM solutions carry out the task of marketing online through search engines, such as Google, Live and MSN.

SEO/SEM services immensely help one out in attracting valuable traffic that a thriving business won’t wish to miss. Just by picking up a viable marketing strategy that has been built around effective SEM services and expert SEO services, you can attain much better online visibility.

As you set out to perk up a SEO campaign for your site, your focus forever remains on getting inbound links from quality and related sites. There are plenty of ways to do that, and you can adopt the tactics like submitting to link directories, social bookmarking, reciprocal linking, article distribution, video blogging and participation in relevant forums.

Placing the proper keywords within your title, description Meta tag and keywords Meta tag is called On Site optimisation for having higher ranking. It is a preliminary step that the most SEO packages entail. In Google SEO, you get restricted to only 8-9 words within the title tag for having the best possible results.

Sandboxing by Google plays a major role in pumping up SEO and SEM solutions in the right direction for furthering of a site’s prospects online.

It is a good idea to link an inbound link with anchor text, as anchor text within the link is likely to get clicked for being a meaningful text. Emboldening the links also assist rankings to pick up. The site with inbound links to sub pages even does better than the links pointing to its home page. So, advisable is to go about link exchanging for sub pages.

Also noteworthy is that the relevance of inbound links pays more while carrying out SEO/SEM services. While working with SEM packages, keep in mind to avail comparable link popularity to your competition. And most importantly, give place to only top key terms within the content of your web site to make you SEM solutions a gain for the users.

SEM short and long term cost is considered prior to hiring an expert. Anyone who hires an expert without getting a full readout of the costs is subject to paying higher fees for SEM or search engine marketing. Thus, before you hire someone to handle your SEM business make sure that you consider some important questions.

How much it cost? The cost of SEM depends on the service you hire. If you elect to use Yahoo you can set up a budget plan. Some of Yahoo’s, Google, and MSN’s marketing packages are dangerously high especially if you have small business. The amount you pay monthly for SEM can cause major financial burdens. If you have a larger company you can get away with using the PPC or Pay per click services offered by Google, Yahoo, and MSN. The average large company pays anywhere between $3000 and $15,000 according to MSN and Google. What are the different options? You can bypass Google, Yahoo, and MSN’s marketing plans and do SEM procedures on your own. If you elect to do your own SEM it will cost you much less. You also have the option to research various services online that offer both SEO and SEM packages. Try to find the best companies’ with good track records and affordable rates. How SEM can be improved strategies and how to make it effective? In considering the question how SEM can be improved strategies and how to make it effective, we must consider the various marketing strategies, which include link exchange, organic SEO, press release, article submission, directory submission, optimization strategies, PPC management, market tracking, partnering, etc. SEO has to be included with SEM strategies since many of the SEO methods used are marketing aids. Web content is another SEM tool. When you have high quality, relevant content on your web pages it helps to promote your website by encouraging interested visitors to view your web site’s content. Can SEO be more effective then SEM and less costly? SEO can be more effective then SEM. Why, because SEO if you do the work yourself takes up more time than it uses money. Most of our SEO tactics include content creation, keyword research, keyword list building, link building, etc. If you were to hire someone to handle your link building process it would cost you around $300 for 100 web links. If you do it yourself, you can save the $300, but you will spend at least 1 week or more getting those links. If you have the time you SEO is less costly. If you hire someone to handle your SEM needs, it could cost you around $1500 or more. On the other hand, if you combine SEO and SEM, you can cut back on those expenses. Do we need SEM or we need only SEO? You need both SEO and SEM respectively. SEO is simply the process of optimizing and marketing your web pages while SEM is the complete marketing strategy that gets your pages recognized once you have completed the optimization processes.