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Independent Authority on Search Vendors

Plymouth, IN (PRWEB) August 26, 2009

uk.topsoes has evaluated and ranked these Top Australian Social Media Optimization Firms for the month of August. These firms are the best at what they do, and have been listed for the benefit of client and competition alike.

With the stellar growth of social media networking, it is crucial to utilize these resources to increase visibility. Social media optimization, or SMO, utilizes these networking sites to expose potential clients and drive traffic to their sites. Outlets used include RSS Feeds, blogging, and news buttons. Images and videos are also utilized. Essentially, SMO targets specific demographics in order to create relationships and increase sales.

topsoes.com, the independent authority on search vendors, includes only the best when listing the Top Australian Social Media Optimization Companies.

The best firms for August are:

1.    E-Web Marketing Pty Ltd

2.    Flexsin Technologies (P) Limited

3.    Arrow Internet Pty Ltd- Victoria

4.    Mitash Corporation

5.    Webgenies

6.    Ireckon Web Marketing

7.    Omweda

8.    Brain Stream Australia Pty. Ltd- New South Wales

9.    Solid Radicle- Australian Capital Territory

10.    SMO Technology- New South Wales

Each is placed through an extensive evaluation process for SEO companies that reviews company practices and the experiences of past and present clients. The evaluation process for social media optimization firms includes factors such as overall knowledge, rate of return, and the drive for customer satisfaction.

Project-Specific Queries include:

1.    What analysis went into your website before the decision to implement social media optimization techniques to your website was determined?

2.    How were your SMO tactics chose?

3.    What types of social media optimization techniques has your agency implemented on your project?

4.    What has been the impact to your conversion rates from the implementation of SMO techniques?

5.    What was the process of implementation of those techniques? Did you implement them all and launch all at the same time or was it implement a technique, roll it out, and then evaluate it, then go ton to the next one?

The ranked companies best exemplify a company whose practices effectively serve the customer.

Learn more about the top Social Media Optimization Firms:

http://australia.topseos.com/rankings-of-best-social-media-optimization-companies

Top Social Media Optimization Companies interested in being considered for ranking should apply now:

http://australia.topseos.com/rankings/search-engine-marketing-agencies/apply-for-ranking

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How SMO interacts with SEO

Nowadays everyone is talking about Social media networking / social media optimization(SMO). Most of the people have joined these social networking communities. Recently I was reading an article: Companies planning to increase their social media spend. Having a profile in social networking websites is becoming necessity nowadays which also helps spreading word of mouth publicity about your brand… No doubt SMO is a great tool to spread brand awareness, seek advice and get noticed in the social media. But one thing which really bothers me is how SEO and SMO interact with each other. Let’s find out what they are and how are they related:

Search Engine optimization (SEO) is the process of analyzing a website and modifying it to enable search engines to read, understand, and index it correctly. This dramatically increases the traffic to the web site.

Social media optimization (SMO) consists of a set of methods for generating traffic on any website through social networking websites, business networking websites, online communities and blogs (macro blogging as well as micro blogging).

SEO and SMO both can be used to drive traffic to your website which in turn generate substantial leads your business SMO is done to impress human being and SEO is done to impress search engine spiders. So in SMO we need to write impressive content to seek the attention of social media, whereas in SEO we write content for the website with proper usage of keywords grab the attention of search engine spiders. For SEO we need to change the titles, metas headers etc of a website so the website gets modified whereas for SMO we use social networking websites to spread the brand of our website. SEO has been emerged long time back whereas SMO has come into existence recently after 2005. Any person with a little bit of knowledge of internet can do SMO whereas quality SEO can only be performed by SEO expert. Google really gives importance to Search engine optimization as it is directly associated with the page rank, which demonstrates the importance of the webpage in search engines whereas SMO is not at all related to the importance of the webpage. The structure of the website is not so important when doing SMO, which is an essential aspect of SEO. There are certain rules (which keep changing by Google) to perform SEO (example title, meta description, meta keywords, headers, alt tags etc), whereas for SMO there are no rules laid as such. Only thing one should keep in mind while doing SMO is that SMO is done to interest human being so one should never use social networking websites to directly sell something rather it should be utilized to make relationships with the prospective clients. Make it personal and interesting for others so that people would like to connect to you. So the key point is while doing SMO “keep it human” SMO costs you nothing or it costs you very less whereas to get effective SEO services requires a lot of in-depth study as well as hard work so one should be ready to pay a fairly good amount for SEO of their website. Even though there are many cheap SEO companies have appeared recently in the market who barely knows anything about SEO but they provide cheap SEO services. They would just write metas and title and metas for their client’s website without doing any competitive analysis of keywords. Whereas expert SEO companies search out profitable keywords for the webpage. Profitable keywords are keywords that have a more amount of searches, but slight competition. This requires experience, lots of in-depth studies and analysis. SEO is a long term strategy. Initially to get the results of SEO will take some time , but once you start getting visibility of set of keywords in the first page of search results, even after you stop taking the SEO services the results will stay there. Whereas SMO is an ongoing process you need to stay connected using social networking websites and keep doing macro blogging in order to be in search results. Search engine gives you instant result on any query whereas if you are asking some question through Social networking websites it will take some time, so if your website is well optimized you will get noticed quickly through search engine which is an added advantage of doing SEO.

When to initiate SEO and SMO:
The basic aim of both SMO & SEO is to enhance traffic to the website which will help you grow your business. But the basic question which arises in one’s mind is when to start what? The answer is simple. One should start SEO first to ensure the first page visibility and then slowly dig into SMO, so that when your SMO users start looking for you have strong web presence in the search engines.

How to increase the web presence
There are various methods to increase visibility in Social media websites (Linkedin, facebook) like one can join various groups of common interests and then part take Q and A and discussions board etc. Or you can start following other people in social networking websites like tweeter and regularly post the tweets. By doing this you can establish yourself as a brand and personalize their relationship with their prospective clients.

What is important SMO or SEO
In today’s age search engine has become bare necessity to find information on products, services or any other information. Still common man generally goes to search engine to find information on anything and then further refer Social networking websites to get feedback from different people. So Social networking websites can be used for brand monitoring, you can use social networking websites to keep track of what has been said about your company and so you can respond those feedbacks to give a personal touch to your customers and their opinions could be further used for discussions in your company. Now we can say that the importance of SEO will remain there. Social networking websites can be used to as a backup to get opinions, spread contacts which can get converted into business in future. Basically using SMO you can create a personal feel which is otherwise very difficult for you to create using SEO alone. SMO gives you opportunity to personally talk to your prospective clients and solve their queries as human being, which is really essential to get business but at the same time strong visibility in search engines is also essential.

Combine SEO and SMO to grow your online business
So we can conclude that optimizing your social media presence can positively trigger organic/natural search engine listings as search engines are paying attention to social networking websites. But without doing SEO the webpage doesn’t seek importance in search engine spiders. So my view is to combine SEO with SMO is the smarter way to grow your business. Do let me know your views, information about how SEO and SMO can be linked together in order to gain maximize output.

Find More Smo Articles

Social media optimization (SMO) is the next level online marketing tool. In order to let the world know about the products and services of your company, social media optimization is increasingly being used these days. The term, social media optimization, refers to an online marketing tool and platform that can be used for sharing information in the form of texts, images, audio and video. Social Media Optimization has become the buzzword in the online marketing arena because of the adoption of modern day marketing trends and new marketing channels that it has opened. The concept behind using SMO is to implement changes to optimize a website through video or audio streaming. It also includes frequent postings on relevant blogs and social bookmarking sites all of which ultimately leads to improved search engine ranking. For a social media optimization campaign to be highly effective necessary components required are:

• Inclusion in social networking websites• Inclusion in social bookmarking websites• Releasing Press Releases of search engine optimized content• Websites where you can share your videos online• Blogs and forumsLeadZoomer, an experienced digital marketing company helps to increase your brand awareness and handles your overall marketing requirements through our Social Media Optimization service. Keeping in mind our customer’s best interests, we craft affordable and customized social marketing campaigns through which we drive maximum traffic to our client’s website. LeadZoomer’s team of experienced professionals develops attractive and media-rich content that will reach out to social networking communities and collect links back to your website. We work with online communities, networking groups, community websites and social media websites to run a social media optimization campaign for our clients in order to spread awareness about their company. We understand that content with self promoting sections are not accepted, thus we emphasis on writing content that will not be banned. With our professional social media campaign we focus on the best features of your business and design the most optimal online marketing campaign for you.To find out more about our social media optimization services please call on +91-9422301178 or email us at info@leadzoomer.com

While SEO and SEM represent the most popular avenues toward reaching a targeted audience, social media optimization (SMO) is gaining momentum. MySpace, Facebook, Twitter, and similar properties that form the springboard for communities of like-minded consumers have reached a tipping point. Once a novelty, they have quickly dominated popular media. In the process, they have become the focus of social media optimization.

One of the reasons social media optimization has gained significant traction with companies is because it provides a unique marketing channel. Rather than depending solely upon traffic generated from specific search queries on Google and Yahoo!, a site can be positioned to enjoy a grassroots – and often, viral – marketing momentum. But, this strategy is not without challenges. To that end, here are the four basic tenets for a savvy social media optimization (SMO) campaign.

Tenet #1: Encourage Community Links

Consumers are starved for compelling content. Blog posts, videos, white papers, and news feeds that inform or entertain (ideally both) are perfectly positioned to attract attention. Once such content is discovered, entire communities descend upon it and spread the word. As a result, a company’s exposure and link profile can expand rapidly. Community links are one of the underpinnings of an effective social media optimization campaign. As the members of a community spread the word, inbound links grow. And with it comes a growth in organic traffic.

Tenet #2: Leverage Tags And Bookmarks

When sharing content with others in their community, people will always gravitate toward the path of least resistance. In the context of social media optimization (SMO), leveraging tags and bookmarks from popular social networking sites is critical. There is no shortage of plugins and scripts that allow your audience to share your content with a single click. Whether “tweeting” to their thousands of Twitter followers or seeding your content on YouTube, Flickr, or Facebook, these tags and bookmarks can help trigger a groundswell of exposure.

Tenet #3: Identify The Best Opportunities

Not every social networking site offers the same potential for a social media optimization project. Some sites cater to a younger audience. Other sites cater to a professional audience. The key is to properly isolate the target community given a company’s product line. For example, a financial services company geared toward high net worth individuals would find limited success on MySpace. On the other hand, a social media optimization (SMO) campaign that targeted professional communities on LinkedIn might be more appropriate.

Tenet #4: Integrate Social Media Optimization

The advantages of a social media optimization project, while significant, often distract companies from leveraging SEO, SEM, and ORM. It’s important to realize that effective online promotion is a confluence of all strategies. Not only does each use a different route to increase a company’s exposure, traffic, and sales, but all blend seamlessly with one another. In effect, social media optimization (SMO) should be integrated as one of several best practices.

The basic tenets that we’ve provided above do not comprise an exhaustive list. Indeed, they merely form the foundation of a social media optimization project. When carefully crafted, SMO can be used to gain access to communities that would otherwise lie beyond the reach of traditional marketing strategies.

Social media optimization (SMO) is growing immensely in recent times with companies looking to enhance their presence on the web. New and new methods for SMO are being explored; in fact people are trying to implement both SEO and SMO for increasing visibility over the web space. One thing which I can say with my experience after playing with both of them for a while is that SEO and SMO are interlinked and implementing only one of them cannot sustain the top web visibility for long. One should be careful when targeting SMO as it requires a lot of care. A few tips and guidelines before you start SMO assignment for your organization are mentioned below

The key to SMO as I mentioned in the title itself is patience. Keep doing your part and wait, results would show after a little while. Just remember all this would yield results in some time, but if not properly supported by an equally good Search Engine Optimization(SEO) they may soon fade out. At this moment I would really love to look at the smiles on the faces of those who read this article just after or in between their SMO assignment, I am sure they have a story to tell.

For other good articles on IT, SMBs/SMEs you can also refer Dr Subbu Murthy’s blog.

The concept of Search Engine Optimization (SEO) has created another of its cousin of the same fray – Social Media Optimization or popularly called SMO. Quite congruent to the SEO process, SMO involves making sure that a website is popular and easily link-able to different media resources like blogs, social bookmarking websites and other media sharing websites. The whole purpose of SMO is to popularize the website in the social circles of the internet and make netizens aware of it.

SEO and SMO, inspite of having their share of differences are quite similar. However, their roles are not interchangeable. Both the concepts are best used in complement to each other. Thus it becomes very important to know and understand the crucial characteristics of each and how and when to use them.

Similarities of SEO and SMO

Here are some common objectives of both Search Engine Optimizations and Social Media Optimization

Link AbilityLinkability determines how linakable your website is in cyberspace i.e. how many people would like to link to your website. If they do not have reason enough to link to your website, then there is no good reason why they should visit you. After all a bad website is as good as no website.

However, do not confuse Linkability with Link bait. Both are two different things. Link bait is the content that you may have on your website to which other sites link automatically because they like it, without your asking. On the other hand linkability is how appealing you can make your website to the members of cyberspace. It depends on content quality, website design and its usability.

Both SEO and SMO strive to increase the linkability factor of a website.

Quality ContentThis is a natural consequence of the linkability factor. Good content not only increases the linkability of a website but also gives visitors a reason to come back. And as repeat visitors increase, the credibility of the website goes up.

Pull MarketingPull marketing is a tad different from the regular marketing attempts. Quite unlike the latter, the former aims to attract visitors by exhibiting to them the potential value of the website and what they can gain through it. Obviously it scores above and is more effective than blatant advertisement of the website.

Differences of SEO and SMO

Here are the areas of difference of both the SEO and SMO processes:

Channels of ProcessSEO is the process of popularizing the website on major search engines like Google, Yahoo, and Microsoft etc. Thus it follows the principal guidelines dictated by search engines only. SMO, as the name suggests again is all about making the website popular in social circles or media sources of the internet like blogs, forums, online communities, bookmarking websites etc.

Target UsersSEO target users who have something particular in mind. That is because people using search engine have an intention and wish to acquire more information about the same. However, SMO has a wider target audience that mostly consists of savvy net users who don’t mind looking through a good piece of content.

ObjectivesSEO try to sell products or services while SMO aims to build a community of like minded users.