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Me and my friend Matt Eber just launched a new blog yesterday called Heartlandish. The blog will cover Startups and technology from the heartland of America since it seems to be an overlooked area.

We will also cover other startup and technology news that we find exciting. I hope you enjoy it.

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“If you ain’t got the Bling Bling there aint no Cha-Ching Cha-Ching”

When being a One Man Show you have to wear many hats, infact all of them. This can be a disadvantage if you let your focus slip. The issue I have been encountering lately is getting caught up in the business aspect of my startup and forgetting about my actual product.

The business side of it is a necessary evil, but its only evil if you let it take over. The process includes things such as: Setting up your business entity, getting legal, and etc., this list will grow bigger than you expected if its your first time in a startup. Doing these things right in the first place will save you ALOT of trouble and headaches down the road so don’t skimp out, but don’t forget about your product. Your product is the whole reason why you are going into business, without the product there would be no need to go through the hassle of setting it all up.

So in my case where I am the developer and the owner(and everything in between), I have to make sure I don’t get caught up and forget about my product or even worse, lose focus on what my product actually is. Yes, devote certain days to your business chores, but when its time for development, worry about nothing else. Your product is the life of your company.

To sum it up: Set time apart to set up your business correctly, but when that is done don’t forget about your product. Make sure your product has got the Bling Bling, fo sho.

I started the idea for Indiefy about 2 years ago, although it wasn’t Indiefy then and the idea has evolved, but since the idea was conceived I have done all work on it myself. I have not outsourced any programming/design/business work to anyone. This may be a character flaw or blessing, but it is hard for me to work with other people on ideas that I have conceived. Since I am able to do everything needed to get Indiefy off the ground, I find no reason to outsource. There are downfalls to this methodology and that being it has taken me longer to get this idea off the ground being a one man show, but it has also kept things simple. No partners to worry about or employees/contractors to pay.

Bottom line do what works for you and your company. Doing everything yourself may not be the best way to go for you.